Privacy Policy
Last updated: September 24, 2026
Benson Homes (“Benson Homes,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and disclose information when you visit bensonhomes.com (the “Site”), contact us, submit a form, or otherwise interact with our website and advertising.
Information We Collect
Information You Provide to Us
When you contact Benson Homes or submit a form through the Site, we may collect information
such as:
Name
Email address
Phone number
City or location
Information about your remodeling or construction project
Project type
Estimated budget or timeline, if requested
Any other information you choose to provide in a message or form
We use this information to respond to inquiries, evaluate potential projects, communicate with
prospective and current clients, provide our services, and maintain business records.
Website and Device Information
When you visit the Site, we and our service providers may automatically collect certain
information about your visit, including:
IP address
Browser and device information
Operating system
Pages viewed
Links or buttons clicked
Referring website or source
Approximate geographic information
Date and time of visits
Information about how you interact with the Site
This information may be collected through cookies, pixels, tags, log files, and similar technologies.
Referral and Advertising Source Information
We may collect information about how you arrived at our Site or submitted an inquiry. This may include information such as:
Advertising platform or referral source
Advertising campaign
Advertisement or creative
Search campaign or other marketing source
Some of this information may be recorded through tracking parameters or hidden fields included with website forms.
We use this information to understand which marketing efforts generate inquiries and to evaluate and improve our advertising.
Analytics and Advertising
We use third-party analytics and advertising services to understand website activity, measure the effectiveness of our advertising, and improve our marketing.
These services may include:
We use Google services including Google Analytics and Google Ads.
Google Analytics helps us understand how visitors use the Site.
Google Ads helps us measure advertising activity such as website visits, completed inquiry forms, and qualifying phone calls.
We may also use Google enhanced conversion measurement. When a visitor submits certain information through our website, information such as an email address or phone number may be securely hashed before being transmitted to Google. Google may use this hashed information to help determine whether a website inquiry or other conversion resulted from interaction with one of our advertisements.
Google Ads may also use Google forwarding numbers to help us measure qualifying phone calls generated by our advertising.You can learn more about how Google handles information in Google's Privacy Policy and advertising privacy resources.
Meta
We use Meta advertising technologies, including the Meta Pixel and Meta Conversions API, to measure activity associated with advertising on Facebook and Instagram.
These technologies may provide Meta with information about visits to our Site and actions taken on the Site, such as reaching a page after submitting an inquiry form. Depending on our configuration, information associated with website interactions may also be transmitted to Meta for advertising measurement, attribution, campaign optimization, and related advertising purposes.
You can learn more about how Meta processes information in the Meta Privacy Policy and Privacy Center.
Squarespace
Our website is hosted by Squarespace.
Squarespace may process information about visitors in order to host and operate the Site, provide website analytics, manage form submissions, maintain security, and provide other website services.
Information submitted through website forms may be stored by Squarespace and transmitted to us or to other storage services that we configure.
How We Use Information
We may use information collected through the Site to:
Respond to inquiries and communicate with prospective clients
Evaluate potential remodeling and construction projects
Provide and improve our services
Operate, maintain, and improve the Site
Understand how visitors use the Site
Measure the effectiveness of advertising and marketing
Attribute inquiries and conversions to advertising campaigns
Improve advertising targeting and campaign performance
Detect and prevent spam, fraud, abuse, or security issues
Maintain appropriate business records
Comply with applicable laws and legal obligations
Cookies and Similar Technologies
The Site and third-party services we use may place cookies or use similar technologies on your
browser or device.
These technologies may be used for:
Website functionality and security
Remembering preferences
Website analytics
Measuring advertising performance
Conversion tracking
Understanding referral sources
Advertising and audience measurement
You can control cookies through your browser settings. Blocking certain cookies may affect the functionality of the Site or the accuracy of analytics and advertising measurement. Where available, you may also use website cookie controls or privacy settings provided by Google, Meta, or other advertising platforms to manage how your information is used for advertising.
How We Disclose Information
We may disclose information to service providers and business partners that help us operate our website, communicate with clients, measure marketing performance, or provide our services.
These may include:
Squarespace
Google
Meta
Website, analytics, advertising, and technology providers
Email or form-storage providers
Professional advisers and service providers working on our behalf
We may also disclose information when reasonably necessary to:
Comply with applicable law, regulation, subpoena, court order, or other legal process
Protect the rights, property, or safety of Benson Homes, our clients, or others
Investigate fraud, abuse, security concerns, or violations of our policies
Complete a merger, acquisition, sale, restructuring, or other business transaction
We do not sell personal information for monetary consideration.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including responding to inquiries, maintaining business and project records, measuring advertising performance, complying with legal requirements, and resolving disputes.
Retention periods may vary depending on the type of information and the reason it was collected.
Data Security
We use reasonable administrative, technical, and organizational safeguards intended to protect personal information. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.
Your Privacy Choices
Depending on where you live and applicable law, you may have rights concerning your personal information, which may include requesting access to, correction of, or deletion of certain information.
You may contact us using the information below to make a privacy-related request. We will respond as required by applicable law.
You can also manage certain advertising preferences directly through Google, Facebook,
Instagram, your browser, or your device settings.
Third-Party Websites
The Site may contain links to third-party websites or services. Benson Homes is not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies when visiting their websites.
Children's Privacy
Our Site and services are intended for adults seeking remodeling and construction services and are not directed to children under 13. We do not knowingly collect personal information from children under 13 through the Site.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our website, services, technology, business practices, or legal requirements.
When we make changes, we will update the “Last updated” date at the top of this policy.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact:
Benson Homes
Email: info@bensonhomes.com